Blank Architects wanted to shift their brand perception to better reflect their experimental process and attract more cultural clients, moving away from a purely commercial image. The challenge was to create an identity that highlighted their conceptual thinking and technical rigor without relying on traditional architectural tropes.

We developed a system rooted in generative design, driven by themes like pedestrian flow and line of flight. These abstract ideas were translated into code-based visuals, creating a flexible identity that emphasised process and transformation.

The final identity positions Blank Architects as a forward-thinking, culturally engaged studio.

It captures their technical precision and design philosophy, appealing to clients who value architectural exploration, sustainable and culturally grounded architecture.