Austria's most iconic television channel
ORF1
Austria's most iconic television channel
ORF1
ORF 1, Austria’s top media channel, rebranded to attract younger audiences and stay competitive, combining bold design, digital adaptability, and strategic clarity for renewed relevance and growth.
ORF 1, Austria’s leading media channel, faced declining viewership and an outdated identity amid rising competition from streaming platforms.
To reconnect with younger audiences and reflect its dynamic programming, ORF 1 underwent a strategic rebrand focused on modernization, unified visual identity, and digital adaptability.
The solution delivered clarity and confidence through a bold new logo of four stacked squares forming a stylized “1,” a custom typeface “Eins Sans,” color-coded navigation, and an animated system inspired by digital behavior.
Since the rebrand, ORF 1 reversed its audience decline, growing from 8.7% in 2017 to 10.1% in 2024 and reached 1.78 million daily viewers.
Recognized with a Red Dot Design Award, the new identity positioned ORF 1 as a standout in European public media, proving how strategic design can revitalise a legacy brand and engage a new generation.
ORF 1, Austria’s leading media channel, faced declining viewership and an outdated identity amid rising competition from streaming platforms.
To reconnect with younger audiences and reflect its dynamic programming, ORF 1 underwent a strategic rebrand focused on modernization, unified visual identity, and digital adaptability.
The solution delivered clarity and confidence through a bold new logo of four stacked squares forming a stylized “1,” a custom typeface “Eins Sans,” color-coded navigation, and an animated system inspired by digital behavior.
The result is a dynamic, coherent identity that adapts fluidly across ORF 1’s vast programming landscape and platforms.
Since the launch of the new identity:
Audience grew from 8.7% in 2017 to 10.1% in 2024, reversing a decade-long decline. This is a remarkable shift in a market where public broadcasters across Europe have generally seen stagnation or loss in viewership.
ORF 1’s daily reach increased to over 1.78 million viewers, strengthening its position in the Austrian market.
Since the rebrand, ORF 1 reversed its audience decline, growing from 8.7% in 2017 to 10.1% in 2024 and reached 1.78 million daily viewers.
Recognized with a Red Dot Design Award, the new identity positioned ORF 1 as a standout in European public media, proving how strategic design can revitalise a legacy brand and engage a new generation.
The rebranding of ORF1 has received the highest honor: the Red Dot Award, a distinction reserved for designs of exceptional quality.
The rebranding of ORF1 has received the highest honor: the Red Dot Award, a distinction reserved for designs of exceptional quality.
Made at Bleed
Creative Lead: Camille Dorival
Creative director: Svein Haakon Lia, Astrid Feldner
Designer: Camille Dorival, Marc Damm
Motion Design: Nicolas Vittori
Typography: William Stormdal, Halvor Nordrum
