New branding for a National Stage
Théâtre Sénart
New branding for a National Stage
Théâtre Sénart
Théâtre-Sénart unveils a bold new visual identity that captures its creative spirit and national reach. At its heart: a striking "A" symbol, inspired by its iconic building and vibrant mission.
Théâtre-Sénart is a major cultural institution in France, renowned for its bold and inclusive programming.
The challenge was to create an identity that reflects its creative energy and accessibility while asserting its national stature.
The result is a redesigned logo, with the letter "A" placed at the center of the identity as the key visual symbol for all communications. This emblematic "A" is directly inspired by the iconic theater building and its perforated metal façade. The "pixel" style maintains a visual connection to the previous identity while refining it to be more recognizable in urban environments.
The new identity is bold, flexible, and dynamic, embodying a spirit of escape and discovery while positioning Théâtre-Sénart as a cultural landmark for the future.
Théâtre-Sénart is a major cultural institution in France, renowned for its bold and inclusive programming.
The challenge was to create an identity that reflects its creative energy and accessibility while asserting its national stature.
The result is a redesigned logo, with the letter "A" placed at the center of the identity as the key visual symbol for all communications. This emblematic "A" is directly inspired by the iconic theater building and its perforated metal façade. The "pixel" style maintains a visual connection to the previous identity while refining it to be more recognizable in urban environments.
The new identity is bold, flexible, and dynamic, embodying a spirit of escape and discovery while positioning Théâtre-Sénart as a cultural landmark for the future.
Made at Graphéine
Creative Direction: Jérémie Fesson
Art Direction: Camille Dorival, Ajitesh Lokhande
Website: Sparkk
