TV Made Personal with NRK
NRK
TV Made Personal NRK
As audience expectations and media habits evolved, NRK, Norway’s public broadcaster, recognized the need to modernize its digital presence.
As audience expectations and media habits evolved, NRK, Norway’s public broadcaster, recognized the need to modernize its digital presence.
The NRK TV app was fully redesigned to enhance content discovery, boost mobile and tablet engagement, and introduce a fresh, innovative rebranding.
The redesign introduced a unique “flow of content” concept, curating NRK’s top programming day by day and blending live with on-demand viewing. Deep personalisation let users resume shows, get episode alerts, and explore tailored content, features that were ahead of the curve for public broadcasters.
At launch, the NRK TV app set a new national benchmark for usability and design, and gained international recognition for its thoughtful integration of technology, user experience, and editorial values.
As audience expectations and media habits evolved, NRK, Norway’s public broadcaster, recognized the need to modernize its digital presence.
The NRK TV app was fully redesigned to enhance content discovery, boost mobile and tablet engagement, and introduce a fresh, innovative rebranding.
The redesign introduced a unique “flow of content” concept, curating NRK’s top programming day by day and blending live with on-demand viewing. Deep personalisation let users resume shows, get episode alerts, and explore tailored content, features that were ahead of the curve for public broadcasters.
At launch, the NRK TV app set a new national benchmark for usability and design, and gained international recognition for its thoughtful integration of technology, user experience, and editorial values.
"NRK crushes the competition with their app"
PER KRISTIAN BJØRKENG — AFTENPOSTEN, NATIONAL NEWSPAPER
"NRK crushes the competition with their app"
PER KRISTIAN BJØRKENG — AFTENPOSTEN
"Have you first tried NRK new app for mobile and tablet, you're hooked.
Less than a year after launching, the app was downloaded over a million times.
Both journalists and consumers are excited."
TOM TANDE — GRAFILL
"Have you first tried NRK new app for mobile and tablet, you're hooked.
Less than a year after launching, the app was downloaded over a million times.
Both journalists and consumers are excited."
TOM TANDE — GRAFILL
Project made at Bleed.
Design with Baptiste Ringot
Creative director: Svein Haakon Lia
Experience Design Director: Kjell Reenskaug
