The Cutting-Edge Future of Hair Color
YUV
The Cutting-Edge Future of Hair Color
YUV
YUV is the world’s first AI-powered smart hair color system, combining precision, sustainability, and refined design.
YUV is redefining professional hair color with its patented AI-powered YUV Lab, the first smart system using refillable aluminum cartridges to reduce waste. It dispenses only what’s needed, and salons pay per use, supported by automated tracking and restocking.
The name YUV, inspired by iuventus (Latin for “youth”), speaks to a new generation of eco-conscious colorists that are eager for change. It anchors a flexible brand system, YUV Lab, YUV App, YUV Color, and a community of “Yuvers,” with messaging that plays on “you’ve,” like “YUV got creativity.”
The brand identity merges elegance with precision: clean lines, minimalist design, and refined typography emphasize function over ornament. Every visual and verbal element is built for clarity, confidence, and international appeal, positioning YUV as a modern icon in beauty tech.
YUV is a groundbreaking smart assistant that simplifies hair color formulation, allowing colorists to focus on their creativity and the client experience.
The challenge was to create a brand identity for YUV that would be both inspiring and creative for colorists, while clearly communicating its role as an innovative technological solution with an environmental focus.
The result is a bold and modern identity, positioning YUV as a pioneering, eco-friendly technology, while providing colorists with creative freedom.
Made at Graphéine
Design with Ajitesh Lokhande
Creative Direction: Jérémie Fesson
Motion design: Alessandro Ansquer
